Just as resumes have evolved to meet the changing demands of our multimedia culture and online job search, cover letters have undergone a fundamental change from their previous content, structure, and format. Because they are now almost always electronic documents - either sent as an email or uploaded to a job board - cover letters now need to be sharply focused, concise, and to the point.

In this E-Summit you will learn strategies, techniques, and tips for writing today's modern cover letter, the E-Note. Specifically, we will address how to:

• Determine if an e-note is the “right” writing strategy or if a more traditional cover letter is the best approach for a specific client situation
• Convey meaningful information in a short email subject line
• Capture attention immediately with powerful and relevant opening language
• Showcase your client's most important “selling points” in brief paragraphs or hard-hitting bullets
• Tell stories that resonate with your audience
• Address the most critical requirements of a job posting quickly and concisely
• Create an email signature for your clients
• Develop an e-note framework so your clients can easily edit the content to match specific jobs
• Give your clients a foolproof format they can email or upload easily, without glitches

And, using before-and-after examples, we will show you - not just tell you! - how to adapt traditional cover letters to meet the needs of today's job seekers.

It is important to note that there are clients, job opportunities, and situations that will require a more “traditional” cover letter, and we'll discuss that as well. Knowing which type of letter to use - why, when, and how - is critical to getting your clients noticed, interviewed, and hired!

As with all of our E-Summits, you'll receive a content-rich portfolio of handouts for the class - samples of resumes, cover letters, e-letters, bios, and other career marketing communications, along with additional writing tools and resources that you can put to use immediately.

This program is offered via MP3 audio recording, and each attendee will receive the audio recording link, so you can listen - over and over - whenever you wish.