By Brenda Bernstein
The Essay Expert
Many people on LinkedIn make the mistake of copying their resume summary statements into their LinkedIn Summary section. There are three major problems with this strategy:
Problem #1: Trite Phrases
Often your resume summary is laden with overused phrases like “Results-oriented team player with a proven track record…” or “Dynamic, motivated self-starter with extensive experience…”
If your resume summary looks anything like the above examples, please rewrite it and hire a professional resume writer if necessary! This type of language belongs neither on your resume nor in your LinkedIn profile.
Problem #2: LinkedIn Summary Real Estate
You have 2000 characters at your disposal for a LinkedIn Summary, vs. three to four lines maximum for your resume summary. Why would you choose not to use all that real estate to say something – really say something – about yourself?
Problem #3: Keywords
Your LinkedIn Summary is an essential place for you to insert keywords if you want to be found on LinkedIn. By inserting a 3-line summary, you lose out on your chance to build keywords into your profile.
Resume Summary Example – For Resumes Only
Here’s an example of a very strong resume summary statement that does NOT belong in a LinkedIn Summary (note I DO like this statement as a resume summary statement):
Jane Doe – Producer – Writer – Editor
Award-winning television producer and groundbreaking investigative reporter — experience covering issues ranging from pre-election to international news, with special emphasis on East Africa. Creator and writer of highly acclaimed documentaries and promotional videos for non-profit organizations. Eight years as producer for CNN.
LinkedIn Summary Example – Great Model!
What would a LinkedIn Summary look like for Jane? Here is the statement we could write for her:
- Award-winning investigative and documentary television producer
Video production and broadcast journalism have been my passions for over 20 years, ever since receiving my MS in Journalism from Columbia University. I have produced everything from groundbreaking news stories for CNN to promotional videos for non-profit organizations, and I am currently hosting a blog radio show for parents relaunching their careers.
My journalism background gave me the ability to distill a large amount of material and hone in on what’s true and important. I can pinpoint the real message that needs to be conveyed, creating a human story that moves and inspires an audience.
- Promotional Videos for Non-Profit Organizations
As a freelance video producer, I specialize in creating high caliber, professional and creative promotional videos for non-profit and educational organizations. I understand the budgetary constraints of non-profit organizations and will work within a range of budgets and scope of work.
Funders respond to high quality video presentations that effectively convey your organization’s message. I will take your message, target it, and transform it into a concise and meaningful array of pictures, words, and sounds. You will then have the power of an impactful video to present your organization’s activities at fundraising events and through the web.
In addition to being a video producer, I was a stay-at-home mom for 13 years, and I am committed to providing resources to women who are returning to the workforce. The [blog] chronicles my journey and shares information about the return-to-work process.
Blog topics include emotional roadblocks to relaunching, preparing your resume, updating your wardrobe, and preparing your family for re-entry.
Check out my weekly radio show on relaunching your career, with guests including authors, career counselors, therapists, and employers. (www.radio…)
What works about this LinkedIn Summary Example?
- Conveys Jane’s story and her passion (the resume summary does not).
- Contains multiple keywords that will get Jane found on LinkedIn.
- Covers the different facets of what Jane has to offer.
- Draws the eye to sub-headings so that readers can easily see what Jane is about. The text is broken into bite-sized pieces, not so blocky that no one will read it.
- Has a call to action.
Note that the resume summary does NONE of these five things, even though it is perfectly great as a resume summary. Use your LinkedIn Summary section to its full potential!